It’s your chance to tell your website visitors or customers…
- How you share & collect customer information
- How to contact you in the event they want to complain or inquire about their information
- About your opt-out policy (because CAN-SPAM is alive & well!)
- How you handle children’s information if you target them as customers
- How you handle financial/personal info if you run an eCommerce site
So What Kind of Information Are We Talking About?
Do you collect email addresses on your website for your email list? How about first names? Last names? Birthdays? Addresses? Or any other contact information? That’s “information” folks. This information can come from…
- Info you collect on your website
- Info you collect in your email blasts
- How & what your emails contain to your customers
- Surveys or research you do
Yes, no, and maybe. How’s that for an attorney answer? ? At least in the U.S., we don’t have one overarching Federal law that directly applies to website privacy policies (yet). But we do have several Federal laws which do regulate the collection and use of data and online privacy.
Depending on where you do business, what type of info you collect, and what type of business you’re in, your state or business activities may require it. Although you might think it’s optional, it’s very important to protect yourself. Maybe it’s the attorney in me, but I like to err on the side of caution. ☺️
Why Can’t I Just Cut & Paste One From Online?
Remember that whole copyright law thing we talked about? Yeah, that’s at play. Plus, the privacy policies that are generated online are typically one-size-fits-all. They don’t take into account all of the things you are or aren’t doing on your site to collect, distribute, or sell your customers data.
But please remember…
Use of this information or any other products on samvanderwielen.com do not establish an attorney-client relationship between you and Sam. The information contained herein does not constitute legal advice. Always work with a local attorney licensed in your state where you live and do business to be sure you are in compliance with your state and local laws. Sam is licensed to practice law in the State of New Jersey.